Responsible consumption as a new/postcovid trend. Pandemic brought to us a lot of changes and affected all the businesses in certain ways, the fashion industry wasn’t exempt. People became more responsible and deliberate.

Thinking of what they buy, where, what the items have been made of, and how necessary is to have it. Responsible consumption is not a strict economy, it is more of excluding impulsive and unnecessary buys. An important part of responsible consumption is quality. Quality of the items you buy and quality of the materials they are made of!We as a brand stand for: “Less, but better”.We are about simplicity, quality, and practical basic wardrobe. All our clothes are made of reclaimed fabrics and eco-friendly materials, with a touch of Japanese rustic minimalism and authentic silhouettes.