The last few years a wave of change has been sweeping through the fashion industry, powered by real truths about its implications on the planet, people and animals. An increasing number of brands are rejecting the principles of Fast Fashion, as a more sustainable approach to making clothes comes to the fore. The Slow Fashion movement has arrived. So what is Slow Fashion?  

Slow Fashion is an awareness and approach to fashion, which considers the processes and resources required to make clothing, particularly focusing on sustainability. It involves buying better-quality garments that will last for longer and values fair treatment of people, animals and the planet.

The term Slow Fashion came about quite organically. It came from the phenomena of the slow food movement. As with the slow food movement, there is a need for a slower pace in the fashion industry.

Slow Fashion opposes the fast fashion model that emerged around 20 years ago. 

- Slow fashion slows down the pace of shopping and consumption to ask the deep (tough) questions.

- Slow fashion is a natural lifestyle choice.

- Slow fashion is conscious and mindful.

- Slow fashion is more timeless than trendy.

- Slow fashion takes a long-term view as opposed to the fast fashion short-term view.

- Slow fashion is about quality instead of quantity—garments that can last years or even a lifetime.

- Slow fashion is purposeful and intentional.

- Slow fashion is holistic and considers the whole product lifecycle.

- Slow fashion is sustainable and doesn’t view products as disposable.

- Slow fashion is ethical and looks at the connections between things—raw materials, the environment, human labor, etc.

WHY SLOW FASHION?

The last few years a wave of change has been sweeping through the fashion industry, powered by real truths about its implications on the planet, peopl...